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How to Reappeal a Google Business Profile Suspension

Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.

Common reasons your GBP listing might be suspended

Keyword stuffing your business name.
Using a P.O. Box or UPS store address.
Setting up your listing at a virtual office or co-working space address.
Displaying a physical address for a Service Area Business (SAB).
Having an online-only business.
Being in a high-risk business category, like lawyers, plumbers, HVAC, locksmiths, rehab centers, etc.
Sharing an address with another business, especially a residential address.
Making multiple changes/edits to your GBP profile in one sitting.
Adding a URL to your GBP profile that forwards/redirects to another website or links to a social media page.
Changing your listing from a Storefront to a SAB – or vice versa.
Having multiple GBPs in an area with overlapping service areas.
Listing an address or hours that don’t match your website or other online business directories/citations.
Listing your business hours as 24/7.
A manager on your listing had their account suspended, causing your listing to be suspended as well.
Creating multiple listings for the same business at the same address.
Violating the terms of service of another Google tool or service.
Having an account violation, such as a suspended email account.

How to appeal your suspended Google Business Profile

Thoroughly read the Help Support document when appealing your suspended profile. If you’re unsure about the violation or supporting documents, hire a Google Business Profile Product Expert. Filing an appeal incorrectly can result in permanent suspension.

What to do if your Google Business Profile appeal is denied

If your appeal is denied, request an additional review and submit more documents and photos than the original appeal. Ensure the business name and address match exactly with your Google Business Profile.

One final chance

This is your last chance to provide additional evidence to Google. Make sure to submit the correct documents and fix any violations in your GBP listing.

Frequently Asked Questions (FAQ)

1. Why was my Google Business Profile suspended?

Common reasons include keyword stuffing, using invalid addresses, being in high-risk categories, making numerous changes at once, and violations of Google's terms of service.

2. How can I appeal my Google Business Profile suspension?

Read the Help Support document thoroughly, ensure your supporting documents meet Google's requirements, and consider hiring a GBP Product Expert before submitting your appeal.

3. What should I do if my appeal is denied?

Request an additional review and submit more supporting documents, such as business registration, tax certificates, and photos of your business premises or branded vehicles.

4. How long does it take to get a response after requesting an additional review?

It can take up to five days to receive an email with the review results. The results will not be reflected in the Appeals tool, so check your email for a case ID and the decision.

5. What are the best practices to avoid future Google Business Profile suspensions?

Ensure accurate and consistent business information, avoid keyword stuffing, use a valid physical address, and adhere to Google's guidelines and terms of service.

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