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How Churches Can Grow Their Online Presence Through Blogging and Google Business Profile

By FJ Snijman - He writes about divorce, electronics, passive income, ZX14R, local SEO and small businesses

Your church isn't just a building—it's a living voice. That voice needs to be heard, especially online. Blogging gives your church a platform. When combined with Google Business Profile (GBP), it creates a digital ecosystem where the Gospel reaches further, faster.

Let's break down how to make your church blog and GBP work hand in hand to inspire souls and increase online visibility.

1. Publish Each Sunday's Sermon as a Blog Post

The Sunday preach should not end at the pulpit.

Record or transcribe each sermon and post it as a blog article on your website every week. Use the title to reflect the theme or scripture focus. Include:

• A brief intro
• Key scriptures
• A few quotes from the message
• Reflection points

Make the blog engaging and easy to read. End with a call to action or a prayer. Don't forget to link the article back to your Google Business Profile to tie it into your digital footprint.

2. Connect GBP Posts to Your Weekly Blogs

Every time a sermon blog goes live, create a "What's New" post on your church's Google Business Profile.

Here's what to include:

• A high-quality photo of the pastor/preacher during service
• A 30–60 second video clip if available
• A teaser line from the blog ("This week's word: Trusting in the storm.")
• A clickable link to the full blog post

This boosts your church's GBP activity and helps visitors discover your teachings through local search results.

3. Empower Writers in the Congregation

In every church, there are hidden scribes—members who love writing but have never been asked.

Invite them to contribute original gospel-focused articles for the church blog. Topics could include:

• Christian living
• Personal testimonies
• Devotional thoughts
• Biblical teachings

When a member writes, credit them clearly on the blog. Then go further: thank them during announcements or after service. Make them feel seen.

This will motivate others to offer their talents. It also brings real voices into your online message.

4. Use GBP Updates to Highlight Member Contributions

When a member contributes a gospel article:

• Create a GBP "Update"
• Include a photo of the writer (with permission)
• Add a thank-you message
• Link to their blog post on the church website

This shows your church is more than just a Sunday meeting—it's an active community where everyone has a voice. Google favors regular, rich content like this. It drives traffic to your blog while honoring the writer.

5. Why This Works

By combining consistent blog content with strategic GBP linking:

• Your church ranks higher in local searches
• Visitors can engage with real people, real sermons, real stories
• Members feel involved and invested
• Your online presence grows organically, powered by community

It's simple: sermons feed the soul, blog posts feed the search engine.

Final Thought

Churches who blog weekly and use GBP updates are not just surviving in the digital age—they're thriving. The Word deserves to be heard online just as boldly as it's preached on Sundays. Turn your congregation into content creators, link it all together, and watch your influence expand beyond the four walls.