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Boost Your Business Profile: 3 Quick SEO Hacks to Outrank Competitors
Key Takeaways
- Leverage the age of your business to build trust and authority with Google.
- Optimize your Google Business Profile by completing all business information and encouraging customer reviews.
- Stay ahead by adapting to new SEO trends like AEO, VSEO, and SGE.
Is your business profile feeling outdated while new competitors leap ahead in the rankings? Don't worry—older businesses hold a hidden advantage. Today, I'm revealing three quick SEO hacks to boost your online presence and attract a flood of customers.
3 Easy Tips Anyone Can Implement
How to Draw Endless Customers
Why Being an Older Business is Your Secret Weapon
Why AEO, VSEO, and SGE are GREAT for Your Business
Share this email with your friends to help them rank their business in Google too!
Hack #1: Warm Up Your Profile
Imagine your Google Business Profile as the body of your business. Just like exercising keeps you fit, a few key SEO moves will keep your profile lean, mean, and ranking high.
Bonus Warm-Up Tip:
Spend just 5 minutes to:
- Complete all your business info: name, address, phone, category, and descriptions.
- Upload high-quality photos.
- Encourage customer reviews.
Need a hand? Visit my website to book a session, and I'll be your SEO personal trainer.
Or watch this video that explains everything in this email and shows you what's behind the door!
Hack #2: Leverage Your Business Age
Your business's age is pure gold. Google loves well-established businesses because they’re seen as trustworthy. I usually check a client’s website age by going to Wayback Machine.
Try it on your website, and you may get very nostalgic! 2001 - time flies when you are having fun!
Why I Check the Age of the Domain and Website:
- Authority: Your business history builds trust and authority.
- Experience: Google rewards your established credibility.
Hack #3: Avoid Common SEO Pitfalls
Remember when businesses missed out on early web opportunities? Don't let that be you with the new SEO landscape. The window of opportunity is wide open—here's how to jump through it.
(AEO) Answer Engine Optimization
SEO is evolving with AI. Optimize for conversational, answer-based queries.
Action Step: Answer questions on your Google Business profile, messenger, and website FAQs. Use keyword tools like SEMrush to find relevant questions.
(VSEO) Video Search Engine Optimization
Videos are the new trust builders. 82% of people say watching a video convinced them to buy a product or service.
Action Step: Create engaging videos—testimonials, explainer videos, social media clips. Discover what works in your industry and jump on it.
(SGE) Search Generative Experience
Google’s AI-powered search is transforming the landscape.
Action Step: Focus on creating content that directly answers user queries.
Frequently Asked Questions
1. How can I leverage the age of my business for SEO?
Older businesses have established authority and credibility. Ensure your website reflects your long-standing history, and use tools like Wayback Machine to showcase your journey.
2. What is AEO and how do I optimize for it?
AEO stands for Answer Engine Optimization. Focus on answering user queries directly on your Google Business profile, messenger, and website FAQs. Use keyword tools to find relevant questions.
3. How important are videos for SEO?
Very important! Videos build trust and engage users. Create testimonials, explainer videos, and social media clips to boost your profile.
4. What is SGE and how can it benefit my business?
SGE stands for Search Generative Experience. It’s Google's AI-powered search feature. Create content that directly answers user queries to rank higher in search results.
5. How often should I update my Google Business Profile?
Regular updates are crucial. Ensure your business information is always up-to-date, add high-quality photos, and encourage customer reviews to keep your profile fresh and engaging.