The Top 10 Triggers for Google Business Profile Suspension

Many clients express genuine bewilderment during consultations, convinced they haven't flouted any guidelines. Therefore, understanding what Google scrutinizes is crucial.

What steps can you take to appeal a suspension? Let's delve into the guidelines and common issues.

1. Fabricated Testimonials

   Acquiring fake reviews is a perilous game. The repercussions far outweigh any perceived benefits.

2. Artificial Signals

   Engaging in the self-clicking of your Maps listing to inflate signals will inevitably lead to complications.

3. Redundant Profiles

   Having multiple profiles for the identical business or using duplicate addresses is strictly prohibited.

4. Keyword Overstuffing

   Excessively loading your business name with keywords is a surefire way to raise red flags.

5. Sudden Surge in Reviews

   An abrupt influx of reviews within a short timeframe appears dubious and can result in suspension.

6. Misclassification

   Ensuring your primary category is accurate is paramount. Misclassification is a common pitfall.

7. Stock Imagery

   Utilize authentic photographs. Relying on stock images can lead to your listing being flagged.

8. Neglecting Customer Inquiries

   Failing to respond to customer messages or calls does not go unnoticed by Google.

9. Intentional Duplication

   Creating multiple listings for the same business to manipulate rankings is a guaranteed path to suspension.

10. Non-physical Addresses

    Employ a legitimate address. Virtual addresses or PO Boxes are unacceptable.