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How it works?

Unique-Maps is a powerful tool offered by Google that allows us to create custom maps with personalized layers of information for our customers. Unlike the traditional Google Maps platform, which primarily displays a wide range of locations and businesses, Unique-Maps Services enables us to add  our customers data and content to a dedicated map. This could include marking specific points of interest, outlining geographical boundaries, or even creating a route with custom directions.

 

The key difference lies in Unique-Maps ability to tailor the map to our customer specific needs, making it a highly versatile and personalized mapping experience. For businesses already present on Google Business Profile, being part of a dedicated map layer provides an additional level of targeted exposure. It creates an exclusive platform that showcases businesses relevant to a specific area, making it easier for potential customers to discover and engage with these establishments.

 

By participating in a dedicated map layer, businesses can enhance their local visibility and attract a more focused audience, ultimately leading to increased foot traffic and improved online presence.

  • Submit the application form with all details required to be mapped on a dedicated Google Map.

  • If authorized we will invoice you. 

  • Once published, share your link!

Google maps logo

Targeted Local Exposure

Being part of the dedicated map will grant your business exposure to a highly targeted local audience. Unlike regular Google Maps listings, which can get lost in the crowd, this specialized map will only feature businesses relevant to the specific area, attracting potential customers genuinely interested in their products or services.

Exclusivity

Position the dedicated map as an exclusive platform with limited slots for businesses in each category. Limited availability creates a sense of urgency and scarcity, encouraging business owners to secure their spot before their competitors do.

Customization

Offer businesses the ability to customize their map listing with eye-catching icons, unique descriptions, and branding elements. This level of personalization can help them stand out and leave a lasting impression on potential customers.

Enhanced Visibility

Offer businesses the ability to customize their map listing with eye-catching icons, unique descriptions, and branding elements. This level of personalization can help them stand out and leave a lasting impression on potential customers.

Increased Foot Traffic

These dedicated maps can act as a local guide for tourists, travelers, and newcomers. By being included, businesses can attract more foot traffic from visitors who are actively seeking out places to visit or services to utilize.

Community Engagement

Incorporating a feature that allows users to leave reviews, tips, or recommendations directly on the map. Positive reviews and interactions can enhance a business's reputation and credibility.

Cross-Promotion Opportunities

Offer businesses the potential for cross-promotion with other featured businesses on the map. This collaborative approach can lead to mutually beneficial partnerships and increased exposure.

Analytics and Insights

Access to analytics and insights about how many people are viewing their listing, clicking on their website, or asking for directions. This data can be invaluable for understanding customer behavior and improving marketing strategies.

Social Media Integration

Showcase how their presence on the dedicated map can seamlessly integrate with their social media accounts, enabling them to reach a broader audience.

Affordable Annual Subscription

A competitive and affordable annual subscription fee that provides exceptional value for their investment. The low subscription cost is a fraction of what your business might spend on traditional advertising methods. In addition, it is tax deductable, every cent does count!

Backlinks

 

If a business owner joins a dedicated map and includes their business website address in the description, it can act as a valuable SEO backlink for their website. A backlink is a link from one website to another, and search engines like Google consider backlinks as one of the key factors in determining a website's authority and ranking in search results.

When a business website is linked from a dedicated map, it can have several SEO benefits:

 

  • Improved Domain Authority: Search engines assess the authority of a website based on the quality and quantity of its backlinks. Being featured on a dedicated map with relevantand niche-specific content can positively impact the website's domain authority.
  • Enhanced Search Rankings: Backlinks from reputable sources, such as dedicated maps, can signal to search engines that the linked website is valuable and relevant. This canresult in improved search rankings for the business's website.
  • Increased Organic Traffic: Higher search rankings can lead to increased organic traffic from users who find the business's website through the dedicated map's backlink.
  • Relevance and Context: The backlink from the dedicated map provides context and relevance to the linked website, as it is related to the business's location, products, or services. This can further strengthen the website's SEO profile.
  • Targeted Audience: Users who visit the dedicated map and click on the business's link are likely interested in products or services offered by that business. This targeted traffic can lead to higher engagement and conversions.
ReadPromoting Your Unique - Map

 

Promoting the online presence of a business that has subscribed to a dedicated Google Map involves utilizing the map link strategically to reach a broader audience. Here are some effective ways for a customer or business owner to leverage the Google Map link for promotion:

 

  • Website Integration: Integrate the Google Map link into the business's website. This can be done on the contact or about us page, allowing visitors to easily find the business's location and get directions through the map link.
  • Social Media Profiles: Share the dedicated Google Map link on various social media platforms like Facebook, Twitter, Instagram, and LinkedIn. This helps followers and potential customers easily locate the business and fosters engagement.
  • Email Marketing: Include the map link in email campaigns, especially in messages related to events, promotions, or new product launches. This can entice recipients to visit the business in person.
  • Google My Business Listing: For businesses with a Google My Business listing, update the profile with the dedicated map link. This ensures that customers looking for the business on Google Maps can easily access the customized map.
  • Local Directories and Listing Sites: Add the Google Map link to local business directories and listing sites. This enhances the business's online presence and improves local SEO.

  • QR Codes: Create QR codes with the Google Map link and display them at the business's physical location. Customers can scan the code to get instant access to the map and directions.

  • Promotional Materials: Incorporate the dedicated map link on printed materials such as brochures, flyers, business cards, and posters. This encourages offline customers to explore the business further online.

  • Blog Posts and Articles: If the business maintains a blog or publishes articles, include the map link when discussing events, locations, or places of interest related to the business.
  • Collaborations and Partnerships: If collaborating with other businesses or influencers, share the dedicated map link as part of cross-promotion efforts to increase visibility.
  • Customer Feedback and Testimonials: Encourage satisfied customers to leave reviews and testimonials on the dedicated map. Positive feedback can attract more potential customers.
  • Local Events and Sponsorships: When sponsoring or participating in local events, share the map link to help attendees find the business easily.
  • Google Ads Campaigns: Use the Google Map link in Google Ads campaigns to target a local audience and drive traffic to the business.

 

  1. By incorporating the dedicated Google Map link into various promotional channels, a business can effectively increase its online presence, attract more customers, and maximize the benefits of being featured on the customized map.
  2. Read more how this unique-maps improve your local SEO by adding your business to a dedicated AI business Listings Directory in the RSA